Philosophy and Overview
SEO is many things. The key to individual SEO strategy is understanding what you want to do, what you are able to do and what you should do into a short and long term roadmap.
The most difficult part of of SEO is actually explaining “These are all of the things I am going to recommend and do that fall under the umbrella of SEO and will provide huge, long term traffic increases to your site”.
I prefer to think of true SEO as a holistic online marketing solution. There are many, many aspects of digital best practices but I often start with a full audit of the Site and Information Architecture of your current or upcoming website.
The following is just part of the checklist I’ve created to analyze a blend of architecture and content. Consider this just Phase One of an all-encompassing solution, each area audited for best practice and performance.
An overall view of the strategy.
• Keywords, URL
• Title Tags / Page Names
• Meta Descriptions
• Meta Keywords
• Header Tags
• Alt Tags
• Site Structure
• XML Site Map
• Bold Keywords
• Keyword Density
• Internal Links
• Physical Address in Footer
• Title Optimization
• Meta Tag Optimization
• H Tags Optimization
• Content Optimization
Marketing Audit from SEO Perspective
My next step is to do a deep dive into the how the site was built, the current content strategy, social marketing initiatives (Blog, Facebook, Twitter, Google+, Tumblr, Forums, etc. etc. )and business models to propose what initiatives will provide the greatest return.
Analytics to show & improve ongoing results
A layer that runs under all of our SEO enhancements are advanced analytics which will show what is working, what is not working and how we can always be moving traffic in a controlled direction to achieve the overall interactive marketing goals.
Keeping the ball rolling
The sky is the limit when it comes to connecting individuals and communities together using our created interactive strategy. Once a return on invest can be shown, you’ll find that you can’t afford not to continue down this path of accessibility, search-ability and authentic honest communication with your target market.